Our Blog

Posted on January 12, 2017

Would Your Company Benefit From A Brand Refresh?

From Coca-Cola to Starbucks or Disney to Reebok, even the most widely recognized brands in the world refresh their looks. You may have considered the benefits of such a rebranding... CONTINUE

Posted on March 18, 2016

A Week In The Life Of A Graphic Designer

When you think of a graphic design agency, you probably think of crafting new logos or creating state of the art website designs. While we do more than our fair share of those on a... CONTINUE

Posted on March 2, 2016

Google Discontinues Desktop Sidebar Ads: What It Means To Your Advertising

Google has officially unveiled a change to the way pay per click (PPC) ads display on desktops which likely will radically impact natural and paid search results for many. The... CONTINUE

Posted on December 4, 2015

How Groupon and Daily Deal Sites Have Changed Buyers' Mentalities

From a customer's perspective, LivingSocial, Groupon, and dozens of other deal based, limited time offer sites can be wonderful. You can enjoy discounts on a trendy new restaurant,... CONTINUE

Posted on September 15, 2015

11 Easy Ways To Get The Most Out Of Google Searches

When you think about it, Google is the smartest thing you know. Let's just face it, it is effectively alive. It grows, it uses energy, it adapts. And as one of the best resources... CONTINUE

Posted on July 16, 2015

Why Page Speed May Be The Most Important Thing About Your Website

Just yesterday the Clay Pot Creative team was making a stop into the hole in the wall burrito place by our office. There were five or six people in front of us and as noon... CONTINUE

Posted on June 30, 2015

Understanding Different Graphic Files

Vector logos? EPS files? Bitmap? If you have a logo, you might be confused about the various image files you have and what they should be used for. Your friendly Clay Pot Creative... CONTINUE

Posted on June 6, 2015

What is a Content Management System?

So you need a website. You know exactly how it is going to look already. You have spent weeks and weeks meticulously drafting up every single word and finding the perfect image for... CONTINUE

Posted on April 30, 2015

What Is Google's Mobile Friendly Update?

Last week, Google officially rolled out an update that boosts rankings for mobile-friendly pages on mobile search results. Announced earlier in the year, the search engine giant... CONTINUE

Posted on March 27, 2015

How To Structure Navigation For Responsive Design

Responsive website design very simply is giving site visitors an optimal viewing experience no matter what device they are using. Based on the screen size, the website "responds"... CONTINUE

Posted on February 20, 2015

15 Questions To Ask A Marketing Agency

Whether you are looking for a website design or marketing campaign development, partnering with a marketing agency can elevate your company to the next level. Working with skilled... CONTINUE

Posted on February 4, 2015

Negative Keywords To Include In Every Pay Per Click Campaign

One often overlooked but crucial element to setting up a successful pay per click advertising campaign is a negative keyword list. As opposed to keywords that you select that... CONTINUE

Posted on December 12, 2014

Should You Buy An Email List?

Like virtually every business, expanding your customer base is an ever-present challenge. If you could just get more people looking at your product or service, profits would soar.... CONTINUE

Posted on December 1, 2014

Who Has The Best Donuts In Fort Collins?

Dunkin' Donuts has been gone from the Fort Collins' market since 1998, giving Lamar's Donuts 16 years of donut dominance. With Dunkin's return to the area, our team of caffeine... CONTINUE

Posted on November 15, 2014

Clay Pot Creative Celebrates 14 Year Anniversary

For those that don't know the Clay Pot Creative back story, Julia Leach was working for a marketing agency back in 2000. Time after time, clients were getting the same cookie... CONTINUE

Posted on October 10, 2014

Clay Pot Creative Invites You To 2014 Halloween Party

Halloween is right around the corner and Clay Pot Creative has a bunch of treats in mind! This year, each of our talented graphic designers have concocted eerily delicious drinks... CONTINUE

Posted on September 17, 2014

Clay Pot Creative Recognized by the Art Directors Club of Denver

Clay Pot Creative is proud to announce that we have been recognized by the Art Directors Club of Denver (ADCD) for our self promotional piece "We Love You To Pieces" that went out... CONTINUE

Posted on August 28, 2014

How To Be The World's Worst Facebooker

Looking to become the world's worst Facebook user? Follow these simple social media strategies and your friends and family will be avoiding you before you know it.... CONTINUE

Posted on August 15, 2014

The Google Algorithm Zoo: Pandas and Penguins and Hummingbirds

The Panda, Penguin, and Hummingbird Google algorithm updates have drastically reshaped the search engine landscape over the past several years. Each with their own unique target,... CONTINUE

Posted on July 28, 2014

Clay Pot Creative Launches New Site

As one of the top marketing agencies in Fort Collins, we thought it was time to show off all of our skills with a brand new look and feel. Our new responsive website design now... CONTINUE

Posted on July 11, 2014

New Photo Studio For Clay Pot Creative

Video has quickly become one of the most popular marketing vehicles available with YouTube, Vine, Instagram and more giving viewers easily consumed content without needing to read... CONTINUE

Posted on April 28, 2014

Cowboy Doug's Pizza Rolls

If you know the Clay Pot team, you know that we love pizza and pizza related dishes. Fortunately for us, Doug, one of our talented graphic designers, doesn't just apply his... CONTINUE

Posted on November 22, 2013

Clay Pot Creative Celebrates 13 Years In Style

The holidays aren't the only reason to be celebrating this season as we are also proud to celebrate our 13 year anniversary over here at Clay Pot Creative. We find it hard to... CONTINUE

Posted on July 17, 2013

What Are NFC Business Cards

Your business card is likely the one piece of information that a new client or vendor walks away with upon your first meeting. More times than we care to admit, that business card... CONTINUE

Posted on June 21, 2013

What Is A 503 Page And How To Use It

Your website is down or is going to go down. You are moving servers or your site has been hacked or any number of other reasons and your site is offline, including your site... CONTINUE

Posted on May 29, 2013

How To Optimize Your Pinterest Account

In our third installment on how to get the most out of Pinterest, we are going to give you some tips on optimizing your Pinterest account for search engines. Converting your... CONTINUE

Posted on May 22, 2013

How To Verify Your Website On Pinterest

By verifying your website on Pinterest, other pinners are able to learn more about you product and company. Last time, we discussed how to convert your personal Pinterest account... CONTINUE

Posted on May 8, 2013

Converting Your Personal Pinterest Account Into A Business Account

It probably isn't surprising to hear that Pinterest users spend more money on purchases than users on other leading social media sites. Roughly 80% of the site's top categories are... CONTINUE

Posted on April 16, 2013

The rumored "New Facebook" is finally rolling out!

Well, it's official. I've finally been switched over to the new Facebook layout. We've been hearing about this for awhile but have seen very few real life examples of how it will... CONTINUE

Posted on April 3, 2013

Are Facebook Likes Or Facebook Shares More Important?

Using Facebook to market your brand or product is a virtual must have in today's social media world. While Pinterest, Twitter, and Instagram are eroding some of the market... CONTINUE

Posted on March 13, 2013

Google Algorithm Updates Are On The Way

What is Google Panda? What is Google Penguin? Maybe you have asked yourself these questions before, but they will be coming to the forefront again in the near future. Matt Cutts,... CONTINUE

Posted on February 27, 2013

Yes, Facebook is still relevant.

As reported last year in the 2012 Social Media Marketing Industry Report, businesses (particularly B2B) have taken a step back from Facebook, focusing instead on LinkedIn and... CONTINUE

Posted on February 7, 2013

Why Should You Make An Infographic

In layman's terms, an infographic is simply a visual representation of data. While they have grown increasingly popular in the web-prevalent world, they actually can be dated as... CONTINUE

Posted on January 31, 2013

Improving your performance at tradeshows

If you own a business, you know that there's a tradeshow for everything. From events aimed at educating the industry to shows built for getting your product in front of buyers, you... CONTINUE

Posted on December 31, 2012

Things We Admired in 2012

As 2012 draws to a close tonight, the team here at Clay Pot Creative has been reflecting on some of the great things we've seen from other agencies this year. We'd like to share a... CONTINUE

Posted on December 6, 2012

Don't forget your business this holiday season!

As Christmas gets closer and we spend our time thinking about gifts for others, take a minute to think about what your business needs. Maybe 2013 is the year to invest in yourself... CONTINUE

Posted on November 27, 2012

The latest Facebook privacy notice...

If you've seen an influx of your Facebook friends posting status updates trying to protect their personal details, videos, and more, you've seen the results of the latest Facebook... CONTINUE

Posted on November 21, 2012

We're Thankful!

Here at Clay Pot Creative, we are so lucky to spend every day in the company of talented co-workers, brilliant entrepeneurs, and our many savvy clients. We are thankful for all of... CONTINUE

Posted on November 14, 2012

Google Trends and the Presidential Election

The 2012 election is now at its end and Google Trends captured a funny little snippet of information regarding web searches: the spike in the search phrase "who is running for... CONTINUE

Posted on November 8, 2012

What Does Not Provided In Google Analytics Mean?

If you have logged into your Google Analytics account recently, you probably have been seeing a keyword rising in popularity over the past year. Whether you have a flower store or... CONTINUE

Posted on October 30, 2012

Happy Halloween from Clay Pot Creative!

Last Friday, the CPC team took a little break for some fun. We split up into teams, snacked on some delicious Halloween treats, and carved pumpkins for the 2012 Clay Pot Creative... CONTINUE

Posted on October 19, 2012

Cool Tools For Your Website

You don't even want to know how many websites there are actually out there (well over 650,000,000 if you are actually wondering). On top of that, each can have hundreds of pages... CONTINUE

Posted on October 8, 2012

Excite Your Customers with Infographics

If you've spent any time at all on the latest social media darling, Pinterest, you may have noticed a surge in clever, image-based graphs. Welcome to the world of infographics!... CONTINUE

Posted on September 26, 2012

Video Viewership Breaks Records

An all-time record 188 million US consumers viewed an estimated 38 billion web videos during the month of August. This record volume of viewers demonstrates the strong demand that... CONTINUE

Posted on September 20, 2012

Twitter Changes Profile Page Layout

Changes are afoot at Twitter as the world's second largest social media site has unveiled a significant design revamp to profile pages today, letting users upload oversized... CONTINUE

Posted on September 12, 2012

Twitter To Allow Interest Based Marketing

Twitter is one of those social media outlets that confuse many. Limited to just 140 characters per "tweet," making an impactful marketing post about your business or product can be... CONTINUE

Posted on September 5, 2012

Do You Use Underscores Or Dashes For SEO?

Should I use underscores or dashes in my website addresses? This popular SEO question is one that requires a bit of a technical background and some history lessons in the world of... CONTINUE

Posted on August 29, 2012

Social Media for Dummies

Is your business on Facebook? Are you still not sure what it's doing for you? We're here to give you a few tips that will help your business shine in the realm of social media.... CONTINUE

Posted on August 22, 2012

How To Handle Negative Online Feedback

Review based websites like Yelp, TripAdvisor, and Angie's List have given potential customers an immeasurably effective resource to utilize prior to making an actual purchase. They... CONTINUE

Posted on August 17, 2012

Google Plus Introduces Vanity URLs

You probably have heard some decent jokes about Google+, mostly consisting of punchlines about crickets chirping or tumbleweeds blowing through an imaginary virtual landscape. But... CONTINUE

Posted on August 14, 2012

What is Pinterest, and Why Should You Care?

By now you have surely heard of Pinterest, the latest web darling to hit the scene. Confused about what it is exactly? You’re not alone. Have you ever been goofing around on... CONTINUE

Posted on August 9, 2012

The Benefits Of A 404 Page

In its simplist form, a "404 page" is a page a website visitor was trying to reach that could not be found on the server. In its technical form, it is an error message indicating... CONTINUE

Posted on August 3, 2012

Birth of a Brand - Part Three

Here at Clay Pot Creative, we do a lot of different kinds of projects. Some are logo development, some web development, some graphic design. Some clients come in... CONTINUE

Posted on July 31, 2012

Benefits of Online Video Training

We recently published a series of interactive training videos for Arthur Academy, an elementary school network based in Oregon. The videos serve as a virtual walk-thru of our... CONTINUE

Posted on July 25, 2012

Surviving a Robot Uprising

 Just wanted to see if you are paying attention.  ... CONTINUE

Posted on July 20, 2012

Birth of a Brand - Part Two

Here at Clay Pot Creative, we do a lot of different kinds of projects. Some are logo development, some web development, some graphic design. Some clients come in... CONTINUE

Posted on July 13, 2012

Birth of a Brand - Part One

Here at Clay Pot Creative, we do a lot of different kinds of projects. Some are logo development, some web development, some graphic design. Some clients come in just to have us... CONTINUE

Posted on July 5, 2012

Twitter and LinkedIn No Longer Friends!

From CBS News: Twitter, the micro-blogging site, has cut off tweets on the professional social network LinkedIn, ending a two-year partnership. Twitter is a website that lets... CONTINUE

Posted on June 26, 2012

Google Knowledge Center

Each day, an estimated five billion searches are made through Google. Over the past month, you may have noticed a little something new as the search engine giant has introduced... CONTINUE

Posted on June 21, 2012

What the move from Google Places to Google+ Local means to you

You’ve heard of Google+ right? The Google social network aiming to take a bite out of the Facebook pie? If not, you’re not alone – Google+ is still struggling to... CONTINUE

Posted on June 19, 2012

The Ramifications of Black Hat SEO

Last year, there was one notable company that seemed to be dominating search engines. They were tops with general terms like "bedding" or even specific phrases like "Samsonite... CONTINUE

Posted on June 13, 2012

What Is Black Hat SEO?

Search engine optimization continues to be a focal point for nearly every business, and remains one of the most difficult marketing pillars to understand. Hundreds of metrics... CONTINUE

Posted on June 8, 2012

Personalized E-Mail Effectiveness

Everyone has received a personalized e-mail subject in their inbox. “John, we invite you to...” or “Rachel, your special deals...” While this tried idea... CONTINUE

Posted on June 7, 2012

LinkedIn Password Check

Just a few hours after posting our article on how to use LinkedIn, news breaks on a security breach from a Russian hacker stealing roughly 6.5 million LinkedIn passwords. This... CONTINUE

Posted on June 7, 2012

UPS Street Level Address Validation

We've recently implemented UPS's Address Validation Street Level API for a couple of our e-commerce clients. This is an incredibly powerful tool to reduce user error and the... CONTINUE

Posted on June 6, 2012

How To Leverage Your LinkedIn Account

There are over 150 million members within the LinkedIn network, and nearly all are there for a reason: to network. How best do you build your own personal network on one of the... CONTINUE

Posted on June 5, 2012

Should You Be Marketing On Facebook?

GM made some noise recently when it was revealed that they would be stopping their Facebook display advertising, stating that they had not been effective. The opinions of GM seem... CONTINUE

Posted on June 4, 2012

Welcome To The New Clay Pot Creative Blog!

Welcome to the new Clay Pot Creative blog! Are you wondering what took us so long? We are too – but we’re here now, and here’s why you should be too: #1: The... CONTINUE

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