When we began working with this Fort Collins coffee roaster, all that was known was the young company wanted to provide coffee that both connoisseurs and those that just like it hot and black to enjoy. That vision became Conundrum Coffee.
In a crowded marketplace with an influx of new competitors constantly entering the sector, Conundrum needed a brand identity to separate itself from the pack. Not only did we develop the Conundrum name and logo, but we also crafted their product packaging, website, corporate and social media voice, accompanying color palette, typography, photography and more.
With this substantial branding initiative, Conundrum has been able to capture valuable shelf space at select Whole Foods, as well as, being served by several local restaurants and coffee houses, all within a short year of their launch.Download Case Study