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VFuel Sports Drink Mix

VFuel's collection of drink mixes and gels were designed for one specific group of individuals: endurance athletes. For the runner wanting to go that last mile or the climber just feet from the summit, VFuel perfectly blends taste, quality, and performance. After spending years fine tuning the ingredients for optimal performance, the company was ready to have an online presence aligned with their world class product.

Built around inspirational outdoor photography, the VFuel website lets the imagery tell the story. By instantly guiding site visitors to the brand's drink mixes, nutritional information, and athletes, three of the most high value pages on the site, visitors are quickly able to reach the page they are looking for. With "Buy Now" calls to action strategically placed throughout the site for retail customers and wholesale registration applications for sellers, both of VFuel's target audiences.

Housing pages for products, nutritional details, training suggestions, press, FAQs, and far more, the smart navigation structure is as strong as VFuel's customers. Just like VFuel's founders agonized every detail to get the perfect sports gel, Clay Pot Creative did the same to craft the VFuel website.

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