Google Knowledge Center

Posted on June 26, 2012

Each day, an estimated five billion searches are made through Google. Over the past month, you may have noticed a little something new as the search engine giant has introduced Knowledge Graphs, an informative tool that makes it even easier to gather top line information about select search topics.

Go to Google and conduct a search on a popular person. We just saw The Avengers, and we want to learn more about Chris Hemsworth, the actor that portrayed Thor. We know we have seen him somewhere else. By searching Google for Chris Hemsworth, if you look to the right hand side of the screen, Google now populates in a surplus of information about the person. In Chris Hemsworth's case, we see his birthday, his filmography, siblings, and more. Being the nerds we are, how did we forget that he was in the most recent Star Trek movie?!

The Knowledge Graph feature can help you find information on countless topics. Search for "Orangutans" and your sidebar will provide you with information on where they are found in the wild. Who wrote The Stand? Google's Knowledge Graph displays information about Stephen King and his related works.

So what does this all mean? Well, it shows that Google is truly evolving to be not an "information" solution for you, but a "knowledge" solution. If taken to its extreme, it could also mean that site traffic for many websites could potentially be impacted. A student trying to find out when Christopher Columbus was born no longer has to even click on a link. That information is available just after searching. Wikipedia, National Geographic, and The History Channel, all pages that have top 10 Google rankings for Christopher Columbus, may never even get clicked by this hypothetical searcher.

Fortunately, not many people are only looking for one tiny piece of information, so while the Knowledge Center can help answer when Christopher Columbus was born, it doesn't tell you about how he was appointed to Viceroy and Governor of the Indies or was arrested late in life for torture. Those pieces of information still require research, but who knows where Google is planning on evolving this new search feature. In six months, all that might change.

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